Experience Borgholm
Borgholm's history as a popular bathing and health resort started as early as 1864. It was the Öland air that was considered particularly beneficial. Guests flocked from all over Sweden, often via one of the boats that operated between Borgholm and Stockholm. In connection with the inauguration of the Öland Bridge in 1972, tourism on Öland almost exploded. Since then, Borgholm has been a well-visited summer town, where activities, concerts and events follow one another, such as the celebration of Crown Princess Victoria's birthday on 14 July.