The Nature Shop

The nature shop is owned by BirdLife Sweden. Our business is to create a surplus of money that will be used for the association's work with bird protection. We know that good bird protection also provides benefits for other organisms, which in turn benefits biodiversity. Our goal is to serve our customers with the best products for an increased nature experience. We want more people to go out into the woods and fields and enjoy the beauty we can meet there. Therefore, we try to keep as wide a range as possible for those interested in nature, we want products that suit everyone, large and small. We have been in Stenåsa on southeastern Öland for 42 years and can proudly title ourselves as the Nordic region's largest retailer of binoculars and nature literature. We are experts in everything we sell and work hard to ensure that all our customers feel that it is safe to buy from us.



For many, nature is absent, they walk right
through it without seeing it. For them,
nature is silent and inaccessible. An extinguishment
bonfire next to a lifeless tree.
We want to change that. Nature is everywhere and
should be accessible. It should be exciting
and more than one passage. Nature is a
adventure.
Our equipment and knowledge make nature
present. The right book transforms the garden
an oasis of life. The right butterfly net makes
the walk to a research expedition. Right
Binoculars transform the forest path into a borderland
towards another world.
In addition to spreading knowledge and interest in
nature, we protect it. We cherish it and
ensure that it remains comprehensive and
fantastic. Our surplus goes to
protect Sweden's birds.
When more people understand nature and make it alive,
increases the chances that we take care of it in the right way
way. With respect, knowledge and commitment.
Together we make nature come alive.


Welcome.